(2004-06-01) Rodriguez Business Metaphors

Evelyn Rodriguez on business Metaphors. She says Ricardo Semler debunks the need for a top-down Mission statement within a corporation. In the Seven Day Weekend, Ricardo Semler says that the mission statement is a carryover from the military and mainly intended for "public relations" and debunks the need for a top-down mission statement within a corporation. Semco itself does not have a mission statement. "The mission and credo terminology is borrowed from the military, and the deficiencies in the military analogy illustrate why grassroots, deed-driven values are preferable and successful."

Hmm, what about at the team/Business Unit level?