(2021-03-31) Brander Bootstrapping

Gordon Brander on Bootstrapping. Bootstrapping is the process of getting better at getting better. Things that bootstrap exhibit exponential improvement.

One practical drawback is that bootstrapping has high up-front time-costs. Rather than focusing on finding a product-market fit, you're going one level deeper, one level deeper, one level deeper, to build the tool that builds the tool that builds the product.

This approach can work well in a research lab setting, where the runway is longer and the goals are not commercial profit.

Dilemma: can this approach work in a commercial setting?