(2021-06-09) Searle Breaking Inertia

Thomas Searle: Breaking Inertia for Wellnest. We set out to build an app that helps people feel more at peace with their thoughts. We wanted to achieve this with three core values: Pride, personalization, and play (our 3P’s).

I remember when Spencer Peterson told me that journaling apps consistently hit a ceiling — how would we be any different?

we were often called the “Headspace for journaling,” which was flattering, but Headspace built their product with very different values than us.

Video games played a major role in all of our lives.

We discovered a niche of spatial, mindful experiences with raving reviews and tight-knit communities (if you’re curious, check out Kind Words, Playne, and #SelfCare). All of these experiences felt like games, but weren’t.

We set up a Discord server for feedback and welcomed a few hundred members to it over the course of a month.

Ultimately, we found that a spatial experience was the perfect medium for us to achieve our values: pride, personalization, and play.

We call it a digital garden of your life. Reflect and capture the moments that matter, and plant them in a world of your own.

Plan your day, upgrade your avatar, plant your moments.