(2021-08-15) The Rise Of The Content Capitalist

The Rise of the Content Capitalist. Today I would like to share with you a different path to quality venture capital careers. This is a path that is less reliant on getting past gatekeepers.

It can be executed from anywhere and only requires hard work. It is writing. (Writing as Online Networking)

Within my first month of writing Napkin Math that I had startups asking if I angel invested. I was incredulous. Me? Why? Soon, investors I knew were asking if there were any promising startups that I could send their way.

I do want to be clear that online content creation is hard, grueling work. Writing something truly great that adds definitive value to founders is very tough to do even once. Doing it every week is even harder

I know that (and you should know that) putting in this much time is not a guarantee of success. Working this much is only sustainable in the long term because I have a deep passion for what I am writing about

(also)

Eventually, every consumer internet company is judged on its ability to deliver effective advertising.

The trick is that attention isn’t enough! Companies need to be able to target ads accurately enough to make the ROI justified.

Reddit is a fascinating case study to examine the ROI and ad quality component of this question

This...hasn’t happened yet over the last 16 years of its existence

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