(2021-08-27) Chapin How To Crush It On Twitter When You Don't Want To Do That

Sasha Chapin: How to Crush it on Twitter When You Don't Want to Do That. Perhaps you would like more followers on Twitter, because it would help you launch a business, or make more friends, or show your art to more people. Which is good: these are reasonable goals. But perhaps you find assembling a personal brand kind of distasteful.

Cool! Me too! And yet I’ve done fairly well on Twitter, which is to say, I attract enough foot traffic to maintain my business while not doing any of the usual marketing song and dance. Which is to say, I haven’t done the thing where you maintain a solid brand, post about 1-2 things all the time, and stick to anodyne content that will make you palatable to a wide audience.

Instead of doing those things, I tweet a lot of stupid nonsense, whenever I feel like it.
The reason I don’t do the brand thing is because I want to be able to be myself in public. I regard Twitter as a creative writing medium as much as anything else.

There are still ways I’ve learned to be better at Twitter, which is to say, I’ve learned how to communicate with some level of genuineness, but do it in a way that resonates with more people.

Tweet Things That People Could Dislike

Full credit: it was from Jay Rosenkrantz. Jay noticed that, though I was tweeting often, I was rarely tweeting anything that anyone could disagree with

It's not like I became a total edgelord, I just started being less hesitant about things I actually think.

Tweet Dumber, Tweet Shorter (retardmaxxig?)

Twitter is just an ongoing conversation

The real point is play. You’re giving people something they can respond to more easily. So just throw that ball vigorously.

Think Less

I didn’t think about them too hard

Typically, the more I think about a tweet, the less genuine I get.

Be Friendly, Don’t Fight

Okay, being fighty on Twitter is sometimes a good way to attract attention. But is the stress really worth it?

When people try to fight with me on Twitter, I usually just try not to engage, or I do the Robot Method, which is to tell them I agree with them. This confuses people who are trying to be your opponent, and it’s also fun. Perhaps is good closing advice: remember that you should be having fun.