C.K. Prahalad

Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010)[1] was an entrepreneur and author. He was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the University of Michigan Stephen M. Ross School of Business.[4] He co-authored "Core Competence of the Corporation"[5] with Gary Hamel; and "The Fortune at the Bottom of the Pyramid"[6] with Stuart L. Hart, about business opportunity in serving the Bottom of the Pyramid. https://en.wikipedia.org/wiki/C._K._Prahalad