buzz word for Product Development: what's the compelling reason for someone (a Persona) to buy/use your product? (vs the Status Quo)

Is your product a painkiller or a vitamin?

Great products and companies do 1 of 3 things: Get You Laid (Sex), Get You Paid (Make Money), Get You Made (Power, status (a-list)). “How does your solution tap into the emotional, powerful, evolutionary needs that we as humans have?”, asks Dave McClure. (EvoPsych)

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