Don Norman
Donald Arthur Norman (born December 25, 1935)[2][3] is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego.[4] He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science,[4] and has shaped the development of the field of cognitive systems engineering. https://en.wikipedia.org/wiki/Don_Norman
was an Apple Computer Fellow
http://www.jnd.org/bio-sketch.html
author - https://jnd.org/books/
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