Focus

to concentrate on one thing at a time, to GTD

avoid MultiTasking!

• Say No to distractions.
  • Or at least Say No For Now - Prioritize
    • Prioritizing Projects

first - care - For as long as you know in your heart that what you’re making or doing matters, and, consequently, for as long as you accept and embrace the immutable laws of Scarcity, your options for maintaining focus will, like Frank’s perfect answer, remain stunningly obvious.

a single Mission?

And for everything else, just do the Simplest Thing!

Market Segmentation: tailor product and message for one set of needs; also have clients that are effective references for new prospects (see Crossing The Chasm)

Al Ries: Focus: The FutureOfYourBusiness Depends On It ISBN:0887308635

• http://www.ries.com/Books/index.cfm?Page=RM-FOCUS

Feature Set/UI: SimonCRLewis says: Every feature has a cost in that it requires space in the user’s Mental Model of the device. Every additional feature can dilute the impact, understandability, and utility of every other feature, including those which deliver the Core Value.