Hipster

Hipster refers to a PostModern SubCulture of young, Urban Middle Class adults and older teenagers that appeared in the 1990s, being derived from earlier movements in the 1940s. The subculture is associated with indie music, a varied non-mainstream fashion sensibility, progressive or independent political views,[1][2] and alternative lifestyles. http://en.wikipedia.org/wiki/Hipster_(contemporary_subculture)

subset of Generation X?

Hipsters on Food Stamps: see (2013-01-13) Hipsters College Employability And Meaning