Internet Brands

MH Sub I, LLC, doing business as Internet Brands, is a digital media, marketing services, and software company based in El Segundo, California, United States, that operates online media, community, e-commerce, and SaaS businesses in vertical markets.

  • The company was founded in 1998 as, launched from the business incubator Idealab.
  • The company changed its name to Internet Brands in 2005.
  • The company's IPO was in November 2007
  • Internet Brands agreed to be acquired for $640 million by the private equity firm Hellman & Friedman in September 2010
  • Internet Brands was acquired in June 2014 by KKR from Hellman & Friedman for 1.1 billion dollars.[41] KKR is making its investment in partnership with Internet Brands chief executive officer Bob Brisco and the Internet Brands management team, who will hold a minority stake in the company and continue to run the business.
  • The company acquired its largest businesses, WebMD and Medscape, in a $2.8 billion transaction in 2017.[2] In 2018, WebMD acquired Frontline Communications and Jobson.[3][4] In 2019, WebMD acquired Aptus Health from Merck.[5] In 2020, WebMD acquired: StayWell and Krames, also from Merck; and Germany-based Coliquio.[6][7] In 2021, WebMD acquired ADDitude and the Wellness Network.[8][9] In 2022, WebMD acquired Mercury Health Care, a spinout of Healthgrades.[10] In 2023, Internet Brands acquired Limeade, a digital health and wellness platform.
  • The company's legal division includes Avvo, Martindale Hubbell, and Nolo.

Bob Brisco was named Chief Executive Officer of WebMD Health Corp., an Internet Brands company, in September 2018. He has been Chief Executive Officer, President, and Director of Internet Brands since 1999.

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