JPod is a novel by Douglas Coupland published by Random House of Canada in 2006. Set in 2005, the book explores the strange and unconventional everyday life of the main character, Ethan Jarlewski, and his team of video game programmers whose last names all begin with the letter 'J'. JPod was adapted into a CBC television series of the same name co-created by Douglas Coupland and Michael MacLennan. It premiered on January 8, 2008, and ran until its cancellation on March 7, 2008, leaving the series with a permanent cliffhanger. The first thirteen episodes of the series aired in the United States on The CW. https://en.wikipedia.org/wiki/JPod
The JPod staff are required to insert a turtle character based on Jeff Probst into the skateboard game that they are developing as 'BoardX'. The marketing manager, Steven Lefkowitz, mandates the turtle's addition to the game because he is trying to please his son during a custody battle. JPod is then drastically challenged and changed when Steve goes missing and the new executive replacement declares that the game will be changed yet again. Upper management decides to change Jeff the turtle for an adventurous prince who rides a magic carpet. The game is then renamed "SpriteQuest". The JPodders, upset that they would not be able to finish their game, decide to sabotage SpriteQuest by inserting a deranged Ronald McDonald. They do this by creating a secret level where Ronald works malevolence, thus creating, in their opinion, a culturally-suitable game for the target market.