Amazon EBook reader launched 2007 (eInk); software apps for Windows/Mac released 2009-2010, Android/iPhone 2010.

Your highlights/notebook:

cheap formatting tool

May'2012: Craig Mod's Ahab tool (and notes) for converting HTML/CSS to a Kindle .mobi file.

Notes from time of launch

or could it be a MID?

Giz Modo rather likes it.

some interesting details esp on file formats

Walter Mossberg not a big fan.

alternative design ideas

Jan04'2008: hacked to show some secret software in there...

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