Loyalty Program

system of rewarding Repeat Customers of a business

Airline Mileage Programs are the classic (notorious) example.

May'2012: Jeff Jordon on custom-(to the retailer)-designed rewards at Belly.

Feb'2013: In the last three years however, a quiet revolution is underway. Under the umbrella of gamification, loyalty is being reimagined not by challenging existing providers but by radically growing the market.

Mar'2013: Crowd Twist helps companies expand their definition of loyalty from transactions to also include Social Media assistance. For example, through the analysis of over 500,000 Foursquare check-ins, the company discovered that users who check in at a client’s location spend five times more on average than customers who do not check in.