Market with a single seller. Leading to the ultimate BigCo model.
In tech markets, often assumed to be an outcome of Increasing Returns
when there are a few sellers, it's an Oligopoly
when there's a single buyer it's a Monopsony
on either side, if it's an agreement of supposedly-independent agents, it's a Cartel
== On Microsoft (yes these are old notes!) ==
Winners Losers And Microsoft ISBN:0945999844 by Stan Liebowitz and StephenMargolis (1999)
argues against belief in many Market Failure-s; specific examples include QWERTY vs Dvorak and VHS vs Beta Max.
article from 1998
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