Objectives and Key Results - is a framework for defining and tracking objectives and their outcomes https://en.wikipedia.org/wiki/OKR

Felipe Castro: Objectives are qualitative themes that give purpose and meaning to that set of Key Results. 2018-05-16-DoerrMeasureWhatMatters

  • Objective: single mission/vision
  • Key Results: 1-3 goals for quantitative outcome improvements in a period of time.

Very often, a KPI that needs improvement will be a starting point for creating an OKR, and it will become a Key Result of an Objective.

Big warning from Martin Cagan: (2020-02-24) Cagan Team Objectives Overview

cf Metrics

Customer Outcome, Engineering Deliverable, Success Metric

an improvement on Management By Objectives?

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