Objectives and Key Results - is a framework for defining and tracking objectives and their outcomes https://en.wikipedia.org/wiki/OKR
Felipe Castro: Objectives are qualitative themes that give purpose and meaning to that set of Key Results. 2018-05-16-DoerrMeasureWhatMatters
- Objective: single mission/vision
- Key Results: 1-3 goals for quantitative outcome improvements in a period of time.
Very often, a KPI that needs improvement will be a starting point for creating an OKR, and it will become a Key Result of an Objective.
Big warning from Martin Cagan: (2020-02-24) Cagan Team Objectives Overview
Customer Outcome, Engineering Deliverable, Success Metric
an improvement on Management By Objectives?