Pattie Maes

Creator of FireFly.

old MediaLab page

Jan'2000: Pattie Maes, internationally renowned MIT academic and founder of Firefly (acquired in 1998 by Microsoft ), is expected to announce her new electronic-commerce venture later this week. Open Ratings , operating under the code name Fairnetworks, is a ratings service designed to help e-commerce businesses build customer confidence.

http://www.edge.org/3rd_culture/maes/