Problem Interview

Part of Customer Development process, interviewing people in candidate Market Segments to get/confirm your understanding of key customer problems.

For script see (2024-09-09) Maurya Find Better Problems Worth Solving With The Customer Forces Canvas

For documenting each interview, see (2024-04-24) Maurya Back-story Behind Customer Forces Stories (LeanFoundry)

See also other Ash Maurya writings, including Running Lean.

also see Mom test