typical Fat Client Revenue Model for ISV players in Software Industry

Sept'2009: Patrick McKenzie shows how his WebApp has had much better financial results than his Fat Client ShareWare. A web application doesn’t have to be downloaded or installed, never requires a restart, and never requires a contextual change just to open up a purchasing page. As a result, the conversion ratio is higher... The more features I add to the software, the worse it sells. (Some good analytics and A-B Test stuff in there...)

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