Stephen Covey

author of ~10 books, including:

Covey argues against what he calls "The Personality Ethic", something he sees as prevalent in many modern Self Help books. He instead promotes what he labels "The Character Ethic": aligning one’s Value-s with so-called "universal and timeless" principles. Covey adamantly refuses to conflate principles and values; he sees principles as external Natural Law-s, while values remain internal and subjective. Covey proclaims that values govern people's behavior, but principles ultimately determine the consequences. Covey presents his teachings in a series of Habit-s, manifesting as a progression from dependence via independence to interdependence.

merged with Franklin Quest, owner of Franklin Planner (see Ben Franklin), in 1997, to form Franklin Covey provider of Time Management training and assessment services for organizations and individuals. Failed!

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