Stephen Covey

author of ~10 books, including:

• The Seven Habits Of Highly Effective People (1989)
  • Be Proactive, Begin with the End in Mind, Put First Things First, Think Win-Win, Seek First to Understand Then to be Understood, Synergize, Sharpen The Saw
• Principle Centered Leadership (1990)
• First Things First (1994)
  • Important items are identified by focusing on a few key priorities and Roles (cf Archetype Based Living) which will vary from person to person, then identifying small goals for each role each week, in order to maintain a holistic life balance. One tool for this is a worksheet that lists up to seven key roles, with three weekly goals per role, to be evaluated and scheduled into each week before other appointments occupy all available time with things that seem urgent but are not important. This concept is illustrated with a story that encourages people to "place the BigRocks first." http://en.wikipedia.org/wiki/First_Things_First_(book)

Covey argues against what he calls "The Personality Ethic", something he sees as prevalent in many modern Self Help books. He instead promotes what he labels "The Character Ethic": aligning one’s Value-s with so-called "universal and timeless" principles. Covey adamantly refuses to conflate principles and values; he sees principles as external Natural Law-s, while values remain internal and subjective. Covey proclaims that values govern people's behavior, but principles ultimately determine the consequences. Covey presents his teachings in a series of Habit-s, manifesting as a progression from dependence via independence to interdependence. http://en.wikipedia.org/wiki/Stephen_Covey

https://www.stephencovey.com/

merged with Franklin Quest, owner of Franklin Planner (see Ben Franklin), in 1997, to form Franklin Covey provider of Time Management training and assessment services for organizations and individuals. Failed! http://en.wikipedia.org/wiki/FranklinCovey