Tipping Point

point leading into Phase Change, Chaotic Attractor, Critical Mass, etc.

book by Malcolm Gladwell ISBN:0316346624 on Memetic spread factors

There's a short outline by Robert Paterson.

Power of the Few: people who make things spread - Power Law/A-List people

  • Connectors: connect people with each other
  • Mavens: connect people with information (Cool Hunter?)
  • Salesmen: persuade people to act or further spread info

Message stickiness

  • kids (and everyone?) make sense of the world through Story Telling

Power of Context

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