Transaction Cost
can be hard cost (Credit Card fees, legal fees for contracts, etc.), also other fixed costs (Shipping And Handling)
time/Opportunity Cost - specifying project deliverables, thinking
Clay Shirky has argued that Micro-Payments will never be widespread, because even if the hard Transaction Cost-s are tiny, the mental cost (thinking "do I want to pay that nickel?") are annoying enough to reduce demand.
see also Ronald Coase's Theory Of The Firm
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