Vox Media

Vox Media Inc. (previously known as SportsBlogs, Inc and publicly known as Vox) is an American digital media company that currently has eight editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, Racked, Vox.com and recently ReCode. All Vox Media sites are built on Chorus, its proprietary digital publishing platform (CMS)... Tyler Bleszinski, a freelance writer, established Athletics Nation in 2003 as a sports blog that sought to cover the baseball team Oakland Athletics from a fan's perspective. The blog quickly became popular, becoming the second-most popular site on the Blogads network, after Daily Kos. Bleszinski, together with Daily Kos creator Markos Moulitsas and political strategist Jerome Armstrong, then established the sports blog network SB Nation around Athletics Nation in 2005. The popularity of the site led to other sports blogs being incorporated.[7][9] SB Nation hired former AOL executive Jim Bankoff as an advisor in 2008 to assist in its growth. He was promoted to chief executive officer (CEO) in January 2009.[9][10] He showed interest in SB Nation's goal of building a network of niche-oriented sports websites.[9][11] By February 2009, the SB Nation network contained 185 blogs, and in November 2010, Comscore estimated that the site had attracted 5.8 million unique visitors.[12] The 208% increase in unique visitors over November 2009 made SB Nation the fastest-growing sports website the company tracked at the time.[12].. In 2011, Bankoff hired a number of former writers from AOL's technology blog Engadget, including former editor-in-chief Joshua Topolsky, to build a new technology-oriented website in the same network as SB Nation.[9] These writers had originally left AOL following a series of conflicts between Topolsky and Michael Arrington, the author of TechCrunch (which AOL had previously acquired), and the leak of an internal training document that outlined a content strategy for AOL's blogs that prioritized profitability.[13] Bankoff felt that a technology-oriented website would complement SB Nation due to their overlapping demographics.[11] The Verge was launched on November 1, 2011, with Topolsky as editor-in-chief.[11][13] Alongside this launch, Bankoff and Trei Brundrett created Vox Media as the parent company for both SB Nation and The Verge.[14][15] The previous parent shell to SB Nation, SportsBlogs, Inc., was converted into Vox Media, Inc. for this purpose. http://en.wikipedia.org/wiki/Vox_Media