Winner Take All

market structure where the biggest organization makes almost all the profits, and everyone else struggles.

  • of course, it's rarely a Single winner who takes all, it's more likely to be an oligopoly or duopoly than a monopoly

Can be a matter of Increasing Returns, or a fad-driven Lottery.

  • software companies are often thought of this way because of the 0 marginal cost of production - otoh that ignores increasing costs of sales&marketing (CAC)

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