ZombiesRun

Game designed to improve Physical Fitness by making running fun.

Co-created by Adrian Hon.

http://en.wikipedia.org/wiki/Zombies,_Run!

https://www.zombiesrungame.com/

http://lifehacker.com/behind-the-app-the-story-of-zombies-run-1632445358

Kicked off by KickStarter project in 2011 that asked for $12k and raised $72k.