(2018-06-07) Maurya The Artist And The Innovator Love The Problem

Ash Maurya: The Artist and The Innovator – Love the Problem. Investors today don’t value intellectual property, but traction.

This leads to an epiphany for Larry: The business model, not my solution, is THE PRODUCT.

And just like any product, a business model can and should be built systematically. Larry spends half an afternoon sketching out his business model. Then does some back-of-the-envelope calculations and formulates a validation strategy…

When building a complex product, one doesn’t start with the easiest stuff, but the hardest or riskiest stuff.

Larry knows that customers today are constantly bombarded with all kinds of products. The initial battle is getting their attention. And here’s the really counter-intuitive bit…You don’t need a product to do that, but a compelling offer that can stand-in for your product. The challenge today isn’t building a product, but uncovering the right product to build.

Steve is operating like an Artist and is primarily driven by his love for his product (solution).

Larry, on the other hand, is operating like an Innovator.

He is primarily driven by turning his ideas into a business model that works