(2020-01-09) Cagan Coaching Strategic Context

Martin Cagan on Coaching - Strategic Context. Ensuring the product manager has the necessary understanding of the broader business context in which her team is operating.

Normally the strategic context is part of the onboarding for any new product manager joining the organization.

Generally, there are six types of strategic context:

  • Company Mission
    • purpose
    • why we are here.
    • usually lasting for a decade or more, if not the life of the company.
  • Company Scorecard
    • set of key performance indicators (KPI’s)
    • referred to here as the company scorecard, and sometimes as the company dashboard
  • Company Objectives
    • focused on for this year
    • for each of these areas of improvement, there are typically specific business targets the company hopes to achieve (the key results). (OKR)
  • Product Vision
    • Normally the product vision is somewhere between 3 years and 10 years out.
    • The mission may provide the purpose, but it’s the vision that begins to make this tangible.
    • This is what empowered product teams will be figuring out: how to make this vision a reality.
  • Product Strategy
    • The product strategy drives the specific work that each product team is intended to tackle
    • we’re no longer discussing the overall strategic context, and we’re now looking at an individual product team,
  • Product Principles (manifesto)
    • values and beliefs
    • So many decisions revolve around trade-offs, and the product principles help to illuminate the values we prioritize when we make these trade-offs.

Examples.


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