(2022-08-22) Chin IdeaMaze Case Library Beta

Cedric Chin is providing a beta access for case study library related to the Idea Maze. If the case library really works as intended, you should feel marginally more comfortable the next time you go out to build a new product or initiative.

The general concept should, of course, be familiar to anyone who has attempted to build a new product before. Scratch the surface of any story about new product development and you'll find a circuitous journey to find a product that works, with a distribution channel that is well-adapted for it, sold to an audience ready to receive it. Sometimes the team is smart enough to iterate towards a product that works. Other times, new products are saved by the world changing around them, enabling (unlikely) success. This uncertain journey of discovery is what 'navigating the idea maze' means.

Hmm, so is the point of the idea maze:

• that there are many deadly paths, and success comes from seeing the right path from above before you start; or
• recognizing that every decision could be life/death, and having a way to figure out the right path just-in-time (as you get to that turn in the maze)?