(2023-06-10) Maurya Position Against Your True Competition To Win The Customer

Ash Maurya: Position Against Your True Competition to Win the Customer.

1. Every successful product had true competition

2. Your true competition is often not who you think it is

*Too many startups look to position themselves against other “shiny” competitors in their space also trying to win the customer.

This is typically NOT your true competition.*

Your true competition is what your target customer is currently hiring to get the job done.

3. Your customers know your true competition

Innovation is about causing a switch from an old way to a new way, and the best way to cause a switch is to break the old way.

how you turn an offer into a mafia offer.

The iPad Mafia Offer

Do you remember how Steve Jobs pitched the iPad?

he didn’t talk about tablets but set the stage to introduce a new product (iPad) that would compete with laptops and smartphones.

He then singled out a single existing alternative as the iPad’s true competition: the Netbook. In less than 30 seconds, he breaks the old way for his audience

With the stage set, he then demonstrates how the iPad is better than the Netbook and cheaper. Doing both these things is what sets his pitch apart from others and makes it a mafia offer.