Eric Ries

creator of the Lean Startup framing

blog http://startuplessonslearned.blogspot.com/

worked at IMVU when Steve Blank was on the board

• purposely chose different process than stealth process at ThereCom

  • he notes they had lots of Persona type stuff, but "validated" by Focus Group rather than real customers: so they heard what they wanted to

http://startuplessonslearned.blogspot.com/2008/10/about-author.html

another OODA junkie