The Big Kahuna (Monopoly), whether we like it or not.
I would like to use more Non Micro Software.
- I think of what my friends in various groups tell me what they're working on. If just about everyone one of those had to explain their feature to someone waiting in line at Starbucks, they'd receive a polite, "I'm sorry, I just don't understand." (subtext: "I have no idea what you're talking about nor how I'd ever use it, let alone pay good money for it; please stop talking to me.").