aka Non Player Character; aka Consumer, person with little Agency (or interestingness) (Do Something!)
NPC behavior in Computer Games is usually scripted and automatic (see artificial intelligence), triggered by certain actions or dialogue with the player character(s). http://en.wikipedia.org/wiki/Non-player_character
The Magician defines a reality-mesh, and the Robot lives in it. (gloss, Robert Anton Wilson)
contra the http://meaningandmagic.com/pc-laws-of-life/
Can your Social Networking bubble be replaced with a Very Small Shell Script?
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