(Kinda a pun, since it's meant to mean "Persona" but could also be used as "Person A, Person B, Person C" instead of "Alice, Bob, Charlie".)
- but not really the first creator
- need at least 1 per Market Segment?
- also relevant for other purposes
- meta: It's a model, so the same business might have 2 different sets of Personas for the same general type of stakeholder, for different purposes/contexts
2004 stream of articles
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