Persona

(Kinda a pun, since it's meant to mean "Persona" but could also be used as "Person A, Person B, Person C" instead of "Alice, Bob, Charlie".)

Alan Cooper design thinking tool

  • but not really the first creator

Similar to User Scenarios, Target Customer Characterization (Crossing the Chasm) - focused on fleshing out Context of a user to identify Compelling needs.

  • need at least 1 per Market Segment?
  • also relevant for other purposes
    • meta: It's a model, so the same business might have 2 different sets of Personas for the same general type of stakeholder, for different purposes/contexts

2004 stream of articles

Don Norman on AdHoc Personas


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