Wardley Mapping

A Wardley map is a map of the structure of a business or service, mapping the components needed to serve the customer or user. Wardley maps are named after Simon Wardley who claims that he created the technique at Fotango in 2005 having created the evolutionary framing the previous year.[1][third-party source needed][2] The technique was further developed within Canonical UK between 2008 and 2010[3][third-party source needed] and components of mapping can be found in the "Better For Less" paper published in 2010... Each component in a Wardley map is classified by the value it has to the customer or user and by the maturity of that component, ranging from custom-made to commodity. Components are drawn as nodes on a graph with value on the y-axis and commodity on the x-axis. A custom-made component with no direct value to the user would sit at the bottom-left of such a graph while a commodity component with high direct value to the user would sit at the top-right of such a graph. Components are connected on the graph with edges showing that they are linked... Much of the theory of Wardley mapping is set out in a series of nineteen blog posts written by Wardley[5] and a dedicated wiki called Wardleypedia.[6] As use of the technique has broadened to new institutions and been used to map new things the application of the technique in practice has drifted from the original vision. https://en.wikipedia.org/wiki/Wardley_map

https://medium.com/wardleymaps

http://wardleypedia.org/

tool he uses for documenting maps https://onlinewardleymaps.com/

• code

using Miro

helpful for

• Buy vs Build decisions - innovation targets?
• Business Strategy - finding holes in the market? "Why does this component have to be so artisanal? Don't lots of folks have this same need?"

Examples:

• https://gpsistakis.wordpress.com/2020/10/02/wardley-maps-best-resources/#wardley-maps-examples
• https://erik-schon.medium.com/the-art-of-strategy-811c00a96fad

Doctrine

• X : How do you go about developing strategy?
  Me : My first step is to ignore business strategy, culture and structure (Organization Models). Instead I start by concentrating on doctrine (i.e. universally useful patterns or principles) (pattern language?)
• Some of my choices might be context specific i.e. a decision to flank an opponent requires an opponent to be in a known position. This doesn’t mean that everything is context specific. There could exist in business generally useful principles that everyone should apply. These principles are doctrine...
• Patterns: http://wardleypedia.org/mediawiki/index.php/Doctrine_Patterns: These are patterns that are universally useful. Although they are all useful, there is a priority to their usefulness. Start with the Phase I patterns first, and work to adopt the later phases after earlier phases are more or less mastered