aka Brand Management, Marketing

Reputation Management

Risk Management for the potential buyer of a good/service.

Some people think that Name Recognition is the same thing.

Jan'2011: Jason Cohen on picking the name and Domain Name for your Start Up: he actually suggests making them different: you should use your domain name for something other than restating your name. Instead of Go, why not Best Party or Isn’t getting into the first position in a Google search for “party candy” worth it? (Page Rank)

Personal Branding - Brand You.

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