Mantra

Guy Kawasaki re-FramIng of a Mission. A mantra is three or four words long. Tops. Its purpose is to help employees truly understand why the organization exists.

• Nike has a great customer slogan, arguably one of the best customer slogans ever created: "Just do it." I love that slogan, but a slogan is not a mantra. A mantra's purpose is to remind employees what they exist for, why they go to work where they do. A Nike employee goes to work for authentic athletic performance. That's what this company stands for; that's its mantra: "authentic athletic performance."

anchor for a session of Meditation

• see Robert Anton Wilson: "shut... the... fuck... up"
• the Simpleology guys: "What the hell is going on here?"
  • cf I Notice That I Am Confused (link) (cf Cognitive Dissonance)
• Michael Ellsberg: Remember you will die. Remember everything you love and care about will die.

General Self-Improvement reminders

• Produce! Deliver the Goods!
• CriticizeByCreating!
• Choose!
• Software Is Eating The World
• Software Changes the Game
• This Machine Kills the Status Quo
• EntrepreneurialMomentum
• FractallyGenerative
• I am Broken, also (empathy)
• Ask a More Beautiful Question
• I Notice That I Am Confused
• Infinite Game
• It's Just a Ride
• Life is a Game (Where You Make the Rules)
• Hack Reality! Be a Reality Hacker!