Personal Media Franchise

New Media Start Up built around single strong-voice person, but expanding to other front people to be more scalable.

• or maybe it fails then, too, eventually. Does any Advertising-based model dilute that Voice? Maybe better to go with Life-Style Company?
  • see Ben Thompson, 2018-12-21-ModTheFutureBookIsHereButItsNotWhatWeExpected

From Jay Rosen: 2013-07-24-RosenPersonalNewsFranchise: The category includes:

• Deal Book, built around Andrew Ross Sorkin, New York Times. It covers Wall Street dealmaking.
• Wonk Blog, built around Ezra Klein, Washington Post. Politics and public policy.
  • Jan'2014: moved to Vox Media
• Five Thirty Eight.com, to be built around Nate Silver, ESPN. Data-driven coverage of sports, politics, business, weather, culture.
• GrantLand, built around Bill Simmons, ESPN. Writerly coverage of sports and popular culture.
  • May'2015: ESPN not renewing BillSimmons' contract, will GrantLand fade?
  • Oct'2015: ESPN shutting down GrantLand
  • Jun'2016: ESPN's John Skipper says: I severed our relationship with Bill because of his repeated lack of respect for this company and, more importantly, the people who work here.
• MMQB, which launched yesterday around Peter King, Sports Illustrated. NFL football.
• AllThingsD, built around Walter Mossberg and Kara Swisher, Dow Jones. Technology news.
  • Jan'2014 both left and became ReCode

Others

• Pierre Omidyar's First Look Media
• Andrew Sullivan?
  • Jan'2015 announced he's retiring