Quadruple-Loop Product Management

a multi-layer-iterative Product Management process of Thinking in Bets

• Data-Informed Product Management
• of course it's actually more than 4, it's loops All The Way Down. You've got 6 layers of Strategic Context, then multiple layers of execution...

Sept'2022 version: the Jan'2022 loops aren't right, because not everything business-level is slower than everything product-level. (Also rotated the OODA labels.).

• bucketing Cagan's Strategic Context into 2 levels: Business and Product
• then 2 layers for the Opportunity Solution Tree
• every Action is a Bet (Thinking in Bets)
  • some times there are little bets (tests) you can make to generate/validate data/hypothesis before "building"
• inner loops repeat more often than outer loops
• each loop has it's own kanban board?

Jan'2022 version: framing as 4 nested OODA loops:

earlier - Triple-Loop Product Management